Imagine protecting your most valuable asset, your cellphone, with the duality of branding your screen with your favorite team. Screen Skinz, in partnership with Keyscaper, are now bringing you customized NFL disappearing logo tempered glass screen protectors.
After entering the NFL market on Thanksgiving, the Dallas Cowboys Screen Protector has quickly become a popular product on Fanatics. The new Cowboys screen is leading the charge as this first of its kind product is being introduced to NFL fans.
“The Screen Skinz product is a natural fit in our product line as it complements our cell phone case offerings,” Keyscaper president Randall (Randy) Thom said. “In addition, it is a unique product that is “patent pending” and we appreciate the work that has been done to create an innovative and unique product.”
Keyscaper, a company focused on providing licensed fan gear with a focus on office, mobile and audio products, understands the importance of protection and the viability and power of a customized product to deliver to consumers. Even more so, adding an exclusive product that diversifies their product offering is beneficial for both parties.
“After multiple conversations with Randy, I knew this was a perfect fit for us based on his product offerings,” co-founder RaShaun Brown said. “Randy is progressive and really relies on data, which he gave us a roadmap to scale our product on Fanatics. That, combined with him just being a genuine person, made this an easy decision to trust growing Screen Skinz with Keyscaper.”
For reference, more than 140 million Americans have damaged a smartphone at some point in their lives, with 87 million having a mishap in the past 12 months according to a recent Allstate Protection Plans survey. In addition to the extensive number of breakages, comes the stigma attached to a shattered mobile screen. In the same survey, reports found that 49% think being seen with a cracked screen is unprofessional, and 47% admit being embarrassed by it.
The increase in breakages and embarrassment surrounding the problem has caused great demand and growth in the market. By the year 2028, the market is projected to be worth USD 76.64 billion and is projecting a compound growth annual rate (CAGR) of 10.25% during the forecast period from 2021 - 2028 according to Market Research Future (MRFR). Currently, the market is valued at USD 43.15 billion in 2021.
“We expect to see significant growth in this space as customers are looking for something unique and personalization is unique if it can be incorporated into the product to look like it is part of the design and delivered quickly,” Thom said. “Beginning with the NFL we are doing both. We have incorporated team colors into our personalization.”
Personalization, on top of protection, seals the product offering. Customization, in correlation with the safety insurance aspect, draws in consumers who are able to display their favorite team and feel seen and tailored to meet their wants. Customization not only enhances customer loyalty and satisfaction, but also leads to happier customers who feel special knowing the product was designed with their segmented user group in mind.
“Fans want to let others know they are fans or alumni and this drives their interest in purchasing products with their team or school logos,” Thom said. “Our focus is on office, mobile and audio products as we have found that we understand these markets well and are able to provide quality products that fans are seeking.”
Screen Skinz, in partnership with Keyscaper, will offer all 32 teams across the NFL in early 2022, as well as continuing to produce NCAA, MLB and NBA licensed screens as well.
About Screen Skinz
Screen Skinz is a screen protector company dedicated to providing industry-leading branded screen protection, allowing consumers to protect their screen with passion.The disappearing logo tempered glass screen is licensed within the NFL, NBA, MLB and NCAA.
Based in Portland, Oregon, Keyscaper is a two-generation family-owned manufacturing business dedicated team of designers, dreamers, manufacturing geeks, salespeople, accountants, print operators, programmers, and fulfillment specialists. They work to build cool stuff for fellow sports enthusiasts and other communities of passionate people in need of gear.